Advocate Aurora supports the personalized telenutrition platform Foodsmart with a Series C round of over $ 25 million

Foodsmart has announced more than $ 25 million in Series C funding led by Advocate Aurora Enterprises.

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This strategic growth investment is the first for Advocate Aurora Enterprises to make the Illinois– and WisconsinAdvocate-based attorney Aurora Health was recently founded to invest in companies that enable people to improve their health and well-being beyond traditional clinical care.

“You will see that we continue to invest in healthcare companies that aim to make us a target healthcare company that not only offers hospital, medical and home care services, but where people can search for all of their health needs.” said Advocate Aurora Health President and CEO Jim Skogsbergh. “Healthy habits are being built in people’s homes and increasingly on their phones. Our investment in Foodsmart reflects that holistic approach to health by enabling people to better control their wellbeing on their own terms.”

Foodsmart’s Series C round also included participation from the Mayfield Fund, Seventure Partners (health for life capital), New Ground Ventures and Benefitfocus Founder Shawn Jenkins, CEO of Classpass Fritz Lanman and former CEO of Darden Restaurants Clarence Otis. Leading Investors With Social Impact The Social Entrepreneurs Fund (TSEF) and Larry Berger, CEO of Amplify, participated in Foodsmart’s drive to make healthy eating affordable and accessible. TSEF managing director Liz Luckett said, “We love investing in companies like Foodsmart that can make profitability while focusing on making impact – even for low-income members on a large scale.”

“Food is medicine and vital to our health, but feeding ourselves and our families can be stressful, complicated and expensive,” he said Jason Langheier, MD, MPH, the CEO and founder of Foodsmart. “Foodsmart makes it easy to buy foods that are sustainably affordable and tailored to specific health needs. That’s why we’re excited to be Advocate Aurora Enterprises, making an initial investment in ‘whole-person wellness’ and with a leader in value medicine to work together to weave food scripts into modern standards of step therapy. “

Advocate Aurora Enterprises focuses its investments on three key categories: independent aging, parenting, and personal achievement.

“Food and nutrition touch all three categories, so Foodsmart is an ideal first partner,” said Advocate Aurora Enterprises President Scott Powderwho will join Foodsmart’s board of directors as part of the transaction. “We want to advance and scale opportunities that enable aging seniors to thrive safely, comfortably, cheaply, and independently. We want to help parents raise healthy, happy children with greater confidence. We want to help people achieve their goals in relation to each other on mind, body and nutrition. We’re excited. ” to work with innovators who focus on these common ideas. “

About Foodsmart
Zipongo Inc, dba Foodsmart, eats well done simply. We are the world’s largest telenutrition and foodcare solution, supported by a national network of registered nutritionists, and designed to deliver consistently healthier eating habits, permanent behavioral changes and long-term results. Foodsmart’s fully customizable app-based platform guides members through a personalized journey to great food, saving them time and money. Foodsmart seamlessly integrates nutritional assessments and nutritional advice into online food ordering and cost-effective meal planning for the whole family, making the best use of ingredients at home and on the go. Learn more at

About Advocate Aurora Enterprises
Advocate Aurora Enterprises is a subsidiary of Advocate Aurora Health, one of the 12 largest nonprofit integrated health systems in the country. It is responsible for advancing the system’s purpose of helping people live good lives through a commitment to the health of whole people. The three priorities include: Aging independently so that aging seniors can safely and comfortably thrive in their homes; Parenthood, helping parents raise healthy and happy children with less stress and greater self-confidence; and personal achievement that helps people achieve their body, mind, and nutrition goals. Learn more at

SOURCE Advocate Aurora Enterprises

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