Aurora Cell companions with FARFETCH to empower the worldwide vogue e-commerce platform with AI retail know-how

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SHENZHEN, China, Feb.26, 2021 (GLOBE NEWSWIRE) – Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading mobile developer service provider in China, today announced it has entered a partnership agreement with FARFETCH (NYSE: FTCH), a global fashion e-commerce platform, to improve their smart operations skills. Leveraging FARFETCH’s expertise in luxury fashion retail and customer service, as well as Aurora Mobile’s technological strength and digital innovation capabilities, the two companies will work together to deliver an unparalleled shopping experience to global customers.

Founded in 2007, FARFETCH is a global fashion e-commerce platform that gives customers instant access to a wide range of trending fashion from over 50 countries and more than 3,000 brands to choose from from their network of over 1,300 luxury brands, boutiques and department stores choose . In addition to the e-commerce platform for luxury fashion, FARFETCH offers e-commerce solutions for brands and retailers and promotes the digital operation of offline stores. FARFETCH also curates its own private label fashion brand.

Through the partnership, Aurora Mobile will leverage its Artificial Intelligence (“AI”) technology, machine learning push notification services, and smart operational analytics to help FARFETCH personalize smart retail experiences and deliver more efficient and targeted services to its customers . This collaboration demonstrates the industry recognition and trustworthy robust technology and services that Aurora Mobile provides to leading global e-commerce platforms.

Aurora Mobile was founded in 2011 and is a leading service provider for mobile developers in China. The company continues to focus on developer needs and has introduced push notifications, one-key authentication, instant messaging, statistics and analytics, traffic monetization (JG Alliance), JG VaaS, JG UMS, and other services. Leveraging its artificial intelligence-based processing platform, Aurora Mobile helps customers in various industries improve operational efficiency and make progressive decisions with a comprehensive, diversified range of big data service solutions from a single source. Aurora Mobile recently signed milestone agreements with a number of leading platforms in finance, insurance, weather, internet tools, games, fresh grocery e-commerce, online education, telecommunications and new energy vehicles, including Ping An Bank, the data center of China Life, Moji Weather, WiFi Master, Lilith Games, Missfresh, 17zuoye, Beijing Unicom, Dongfeng Motor and other well-known companies to drive user growth, improve user experience and increase traffic value.

About Aurora Mobile Limited

Aurora Mobile was founded in 2011 and is a leading service provider for mobile developers in China. Aurora Mobile is committed to providing efficient and stable push notifications, one-click verification, and APP traffic monetization services to help developers improve operational efficiencies, grow, and make money. Meanwhile, Aurora Mobile’s vertical applications have expanded to include market intelligence, financial risk management, and location-based intelligence, enabling various industries to improve productivity and streamline decision-making.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made in accordance with the “safe harbor” provisions of the US Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terms such as “will”, “expectation”, “anticipation”, “future”. “Intends”, “plans”, “believes”, “estimates”, “confident” and similar statements. Among other things, the business outlook and management quotes in this announcement and Aurora Mobile’s strategic and operational plans contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its regular reports to the United States Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials, and in oral statements from its officers, directors or employees give to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statements, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business, financial condition, and results of operations; Aurora Mobile’s ability to acquire and retain customers; its ability to develop and effectively market data solutions and to penetrate the existing market for developer services; its ability to transition to the new ad-supported SaaS model; its ability to maintain or improve its brand; competition with current or future competitors; its ability to continue to have access to mobile data; the laws and regulations relating to data protection and data protection; general economic and business conditions worldwide and in China as well as assumptions underlying or related to the above. For more information about these and other risks, see the company’s filings with the Securities and Exchange Commission. All information contained in this press release and in the appendices is as of the date of the press release and Aurora Mobile undertakes no obligation to update such information unless required by applicable law.

For general inquiries, please contact:

Aurora Mobile Limited
Email: [email protected]

In China
Mr. Eric Yuan
Phone: + 86-10-5900-1548
Email: [email protected]

In U.S
Mrs. Linda Bergkamp
Phone: + 1-480-614-3004
Email: [email protected]

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