Aurora Cell Companions with Missfresh to Promote Good Advertising Nasdaq: JG

SHENZHEN, China, Nov. 17, 2020 (GLOBE NEWSWIRE) – Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading service provider for mobile developers in China, today announced it is partnering with Beijing Missfresh Ecommerce Co. Ltd. (“Missfresh”), a leading e-commerce platform focused on high quality fresh food in China to drive digitization and smart operations.

The partnership will leverage Aurora Mobile’s industry-leading Artificial Intelligent (“AI”) and machine-learning technical skills and years of data analytics experience to help Missfresh gain deep insight into user needs and provide stable, efficient and secure information to Missfresh intelligent push services that optimize the user experience, increase user interaction and retention, and achieve intelligent and tailored marketing. This collaboration demonstrates the industry recognition and trust Aurora Mobile offers for the robust technical skills and services it delivers to leading fresh food e-commerce platforms in China.

Focused on high quality fresh food e-commerce, Missfresh is committed to connecting high quality fresh food manufacturers and consumers by restructuring the supply chain and providing users with the ultimate fresh food e-commerce experience. Missfresh has taken advantage of the user-friendliness of its reservoirs to provide consumers with a “better, faster, and more affordable” shopping experience.

In the meantime, Missfresh supports grocery suppliers with win-win solutions and works with companies along the entire industrial chain to offer families a healthy, safe and high quality lifestyle at an affordable cost. Within a few years of its inception, Missfresh has achieved and maintained the leadership in revenue growth, number of users and profitability in the fresh food e-commerce industry.

Recognized for its innovative business model and phenomenal growth, Missfresh was listed on the 2017 China Unicorn Enterprise List by the Torch High Technology Industry Development Center of the Ministry of Science and Technology of China. This made Missfresh the preferred fresh food e-commerce platform for tens of millions of users in China.

Aurora Mobile has been a leading service provider to mobile developers in China for nearly a decade and continues to leverage its APP Developer-Centered strategy to help mobile APP developers optimize the user experience and perform more granular operations through agile product development. Iterative technology improvements are deployed with a clear focus on increasing demand for mobile operations, business growth, and monetization. The company has successively rolled out push notifications, one-key authentication, instant messaging, statistics and analytics, as well as monetization of APP traffic (JG Alliance) and other services. The company’s solutions include multi-channel provisioning, intelligent user grouping and traceability-free return as well as a system architecture with high parallelism and availability. Aurora Mobile has worked with Samsung and ASUS to develop a push system that complies with the Unified Push Alliance standard. Aurora Mobile is also leveraging its AI-powered computing platform to provide customers with diversified, one-stop service solutions that enable customers across industries to improve operational efficiency and make data-driven decisions.

Aurora Mobile will continue to drive innovative developments and equip mobile app developers with strong capabilities in product development, operations and technology iteration. Aurora Mobile will explore other strategic partnerships in the fresh food e-commerce sector to help them grow and improve operational and monetization efficiency.

About Aurora Mobile Limited

Aurora Mobile was founded in 2011 and is a leading service provider for mobile developers in China. Aurora Mobile is committed to providing efficient and stable push notifications, one-click verification, and APP traffic monetization services to help developers improve operational efficiencies, grow, and make money. Meanwhile, Aurora Mobile’s vertical applications have expanded to include market intelligence, financial risk management, and location-based intelligence, enabling various industries to improve productivity and streamline decision-making.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made in accordance with the “safe harbor” provisions of the US Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terms such as “will”, “expectation”, “anticipation”, “future”. “Intends”, “plans”, “believes”, “estimates”, “confident” and similar statements. Among other things, the business outlook and management quotes in this announcement and Aurora Mobile’s strategic and operational plans contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its periodic reports to the United States Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials, and in oral statements from its officers, directors or employees give to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statements, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business, financial condition, and results of operations; Aurora Mobile’s ability to acquire and retain customers; its ability to develop and effectively market data solutions and to penetrate the existing developer services market; its ability to move to the new ad-supported SaaS model; its ability to maintain or improve its brand; competition with current or future competitors; its ability to continue to have access to mobile data; the laws and regulations relating to data protection and data protection; general economic and business conditions worldwide and in China as well as assumptions underlying or related to the above. For more information about these and other risks, see the company’s filings with the Securities and Exchange Commission. All information contained in this press release and in the appendices is as of the date of the press release, and Aurora Mobile undertakes no obligation to update such information unless required by applicable law.

For general inquiries, please contact:

Aurora Mobile Limited
Email: [email protected]

In China
Mr. Eric Yuan
Phone: + 86-10-5900-1548
Email: [email protected]

In U.S
Mrs. Linda Bergkamp
Phone: + 1-480-614-3004
Email: [email protected]

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