Aurora Cell companions with SAIC-GM-Wuling to drive digital advertising transformation

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SHENZHEN, China, March 9, 2021 (GLOBE NEWSWIRE) – Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading mobile developer service provider in China, today announced it has entered into a partnership agreement with SAIC-GM-Wuling to collaborate in promoting digital marketing across the automotive industry with a particular focus on intelligent mobility services and solutions.

SAIC-GM-Wuling embodies the corporate spirit of “hard work and self-reliance” and strives to offer its customers higher quality products and better services. The innovation-driven development strategy breaks away from the traditional business model and the R&D process by making creative use of three important ecosystems: a user-oriented new ecosystem of the value chain, a data-driven ecosystem for intelligent manufacturing and a state-run, company-oriented ecosystem. Research institutions share multiple resources ecosystem. In 2020, SAIC-GM-Wuling sold over 1.6 million vehicles and has been the number 1 automobile manufacturer in China for 14 years in a row since 2006. In addition, SAIC-GM-Wuling is actively involved in the new energy sector. The new energy vehicle brand Baojun has performed very well in the micro-electric vehicle segment with top sales for the five months in a row. This reflects robust growth in an emerging market environment where government subsidies for new energy vehicles have been cut.

With the rapid development and increasing acceptance of 5G technology, user demand for intelligent mobility is increasing. Cars are no longer just a means of transport, but are increasingly viewed as intelligent products that support and integrate multiple mobility and consumption applications. In addition to product innovations, the automotive industry also needs technology and service innovations. Through this partnership with SAIC-GM-Wuling, Aurora Mobile will expand the application of its artificial intelligence-based intelligent operational analysis and targeted push notification functions throughout the automotive industry and help SAIC-GM-Wuling to offer its customers a smarter, more personalized, high-quality and extensive mobility experience. Both companies are confident that the collaboration will uncover more growth opportunities in the smart mobility space by leveraging their respective competitive advantages to jointly drive digital marketing transformation across the automotive industry.

Aurora Mobile was founded in 2011 and is a leading service provider for mobile developers in China. The company has introduced push notifications, one-key authentication, instant messaging, statistics and analytics, APP traffic monetization (JG Alliance), JG VaaS, JG UMS and other services. Recently, Aurora Mobile signed milestone agreements with a number of leading platforms in finance, insurance, weather, internet tools, games, fresh food e-commerce, online education, telecommunications and vehicles for new energy vehicles, including Ping An Bank, China Life Data Center, Moji Weather, WiFi Master, Lilith Games, Missfresh, 17zuoye, Beijing Unicom, Dongfeng Motor and other well-known companies to drive user growth, improve user experience and increase traffic value.

About Aurora Mobile Limited

Aurora Mobile was founded in 2011 and is a leading service provider for mobile developers in China. Aurora Mobile is committed to providing efficient and stable push notifications, one-click verification, and APP traffic monetization services to help developers improve operational efficiencies, grow, and make money. Meanwhile, Aurora Mobile’s vertical applications have expanded to include market intelligence, financial risk management, and location-based intelligence, enabling various industries to improve productivity and streamline decision-making.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made in accordance with the “safe harbor” provisions of the US Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terms such as “will”, “expectation”, “anticipation”, “future”. “Intends”, “plans”, “believes”, “estimates”, “confident” and similar statements. Among other things, the business outlook and management quotes in this announcement and Aurora Mobile’s strategic and operational plans contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its regular reports to the United States Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials, and in oral statements from its officers, directors, or employees give to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statements, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business, financial condition, and results of operations; Aurora Mobile’s ability to acquire and retain customers; its ability to develop and effectively market data solutions and to penetrate the existing market for developer services; its ability to migrate to the new ad-supported SaaS model; its ability to maintain or improve its brand; competition with current or future competitors; its ability to continue to have access to mobile data; the laws and regulations relating to data protection and data protection; General economic and business conditions worldwide and in China as well as assumptions underlying or related to the above. For more information about these and other risks, see the company’s filings with the Securities and Exchange Commission. All information contained in this press release and in the appendices is as of the date of the press release, and Aurora Mobile undertakes no obligation to update such information unless required by applicable law.

For general inquiries, please contact:

Aurora Mobile LimitedEmail: [email protected]

ChristensenIn China Mr. Eric Yuan Phone: + 86-10-5900-1548 Email: [email protected]

In USMs. Linda BergkampPhone: + 1-480-614-3004E-Mail: [email protected]

Source: Aurora Mobile Limited

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