Aurora Cell companions with The Commerce Desk to offer sturdy assist to digital promoting Nasdaq: JG

SHENZHEN, China, March 2, 2021 (GLOBE NEWSWIRE) – Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading service provider for mobile developers in China, today announced that it has entered into a strategic partnership with The Trade Desk (NASDAQ: TTD), a global demand-side technology platform for advertisers. Aurora Mobile and The Trade Desk will jointly offer advertisers premium big data solutions that leverage Aurora Mobile’s powerful Artificial Intelligence (“AI”) and advanced analytics technology to help advertisers determine the reach, scope and effectiveness of their Improve advertising campaigns.

Founded in 2009, The Trade Desk is a technology company empowering advertising buyers. The Trade Desk provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns in various ad formats. The industry-leading platform integrates key media ecosystems and data resources to help advertisers accurately reach their target audiences in China.

“The Trade Desk is a world-renowned media platform for advertisers. Our two companies practice and focus on customer-centric principles,” said Weidong Luo, chairman and chief executive officer of Aurora Mobile. “We are excited to announce this partnership with The Trade Desk, which will help global advertisers reach a wider audience and build their brands through targeted and effective online channels.”

“We are very excited to be working with Aurora Mobile,” said Calvin Chan, GM of The Trade Desk China. “They have groundbreaking advantages in relation to AI and big data. We therefore believe that our partnership can help advertisers improve decision-making with data-driven solutions and reach their target groups more precisely and with a higher return on investment.”

The agreement with The Trade Desk enables Aurora Mobile to leverage AI technology and big data to realize detailed user insights and quantitative decisions for global advertisers and deliver a customized advertising experience for broad reach and higher response rates. The strong technology and innovation skills of both parties provide a solid foundation and unlimited opportunities for further strategic partnership.

Founded in 2011, Aurora Mobile is a leading service provider for mobile developers in China. The company continues to focus on developer needs and has introduced push notifications, one-key authentication, instant messaging, statistics and analytics, traffic monetization (JG Alliance), JG VaaS, JG UMS and other services. Aurora Mobile leverages its AI-based computing platform and is also committed to providing its customers with diversified, one-stop big data service solutions to help customers in various industries improve operational efficiencies and make data-driven decisions. Recently, Aurora Mobile signed milestone agreements with a number of leading platforms in finance, insurance, weather, internet tools, games, fresh food e-commerce, online education, telecommunications and vehicles for new energy vehicles, including Ping An Bank, China Life data center, Moji Weather, WiFi Master, Lilith Games, Missfresh, 17zuoye, Beijing Unicom, Dongfeng Motor and other well-known companies to drive user growth, improve user experience and add value to mobile user traffic.

Via the trade desk

The Trade Desk is a technology company empowering advertising buyers. The cloud-based self-service platform enables ad buyers to create, manage and optimize digital ad campaigns across ad formats and devices. The integration with important data, inventory and publisher partners ensures maximum reach and decision-making options. Enterprise APIs allow custom development on the platform. The Trade Desk is headquartered in Ventura, California with offices in North America, Europe and the Asia Pacific region. To find out more, visit or follow us on Facebook, Twitter, LinkedIn and YouTube.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile is a leading service provider for mobile developers in China. Aurora Mobile is committed to providing efficient and stable push notifications, one-click verification, and APP traffic monetization services to help developers improve operational efficiencies, grow, and make money. Meanwhile, Aurora Mobile’s vertical applications have expanded to include market intelligence, financial risk management, and location-based intelligence, enabling various industries to improve productivity and streamline decision-making.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made in accordance with the “safe harbor” provisions of the US Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terms such as “will”, “expectation”, “anticipation”, “future”. “Intends”, “plans”, “believes”, “estimates”, “confident” and similar statements. Among other things, the business outlook and management quotes in this announcement and Aurora Mobile’s strategic and operational plans contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its regular reports to the United States Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials, and in oral statements from its officers, directors, or employees give to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statements, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business, financial condition, and results of operations; Aurora Mobile’s ability to acquire and retain customers; its ability to develop and effectively market data solutions and to penetrate the existing market for developer services; its ability to migrate to the new ad-supported SaaS model; its ability to maintain or improve its brand; competition with current or future competitors; its ability to continue to have access to mobile data; the laws and regulations relating to data protection and data protection; general economic and business conditions worldwide and in China as well as assumptions underlying or related to the above. For more information about these and other risks, see the company’s filings with the Securities and Exchange Commission. All information contained in this press release and in the appendices is as of the date of the press release, and Aurora Mobile undertakes no obligation to update such information unless required by applicable law.

For general inquiries, please contact:

Aurora Mobile Limited
Email: [email protected]

In China
Mr. Eric Yuan
Phone: + 86-10-5900-1548
Email: [email protected]

In U.S
Mrs. Linda Bergkamp
Phone: + 1-480-614-3004
Email: [email protected]

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