Aurora Cell is partnering with Kuaishou to enhance monetization effectivity

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SHENZHEN, China, Feb. 5, 2021 (GLOBE NEWSWIRE) – Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading service provider for mobile developers in China, today announced it has entered a partnership agreement with Kuaishou Technology (01024.HK) (“Kuaishou”), China’s leading short video content community and social platform to improve the efficiency of advertising monetization. Leveraging its powerful Artificial Intelligence (“AI”) and advanced analytics technologies, Aurora Mobile Kuaishou’s Advertising SaaS services can help brands and performance advertisers target prospects, improve advertising conversion rates, lower operating costs, and a mutually beneficial relationship between Kuaishou and advertisers on its platform.

The short-form video market continues to grow tremendously. Short-form video advertising with high traffic and conversion rates has become a preferred marketing approach for many brands and performance-driven advertisers. According to Kuaishou’s IPO prospectus filed on the Hong Kong Stock Exchange in early 2021, Kuaishou’s revenue for the first half of 2020 was RMB 25.3 billion, a year-over-year growth rate of 48% a clear reflection of the rapid development of the broader short-form video market. Powered by data desensitization resources and machine learning algorithms, Aurora Mobile’s SaaS advertising services provide the most advanced time-sensitive labeling capabilities with extensive industry coverage. These SaaS advertising services not only customize user labels to meet Kuaishou’s needs, but also match Kuaishou’s labeling settings to provide a seamless advertising service that helps Kuaishou advertisers target potential customers accurately, improve conversion rates and increase the reduce ongoing costs of invalid advertising traffic.

Under the collaboration agreement, Aurora Mobile will benefit from a revenue-sharing agreement based on the advertising revenue allocated to Kuaishou when the Aurora Mobile-provided labels are used by advertisers on the platform. The partnership offers the possibility for a more comprehensive and intensive cooperation in the future. Aurora Mobile believes its innovative technology solutions will further strengthen Kuaishou’s ability to monetize traffic and help more advertisers improve brand marketing and operational efficiencies.

Aurora Mobile was founded in 2011 and is a leading service provider for mobile developers in China. The company continues to focus on developer needs and has introduced push notifications, one-key authentication, instant messaging, statistics and analytics, traffic monetization (JG Alliance), JG VaaS, JG UMS and other services. By leveraging its artificial intelligence-based data processing platform, Aurora Mobile also aims to offer its customers diversified big data service solutions from a single source that help customers in various industries improve operational efficiency and make data-driven decisions. Aurora Mobile recently signed milestone agreements with a number of leading platforms in finance, insurance, weather, internet tools, games, fresh grocery e-commerce, online education, telecommunications and new energy vehicles, including Ping An Bank, the data center of China Life, Moji Weather, WiFi Master, Lilith Games, Missfresh, 17zuoye, Beijing Unicom, Dongfeng Motor and other well-known companies to drive user growth, improve user experience and increase traffic value.

About Aurora Mobile Limited

Aurora Mobile was founded in 2011 and is a leading service provider for mobile developers in China. Aurora Mobile is committed to providing efficient and stable push notifications, one-click verification, and APP traffic monetization services to help developers improve operational efficiencies, grow, and make money. Meanwhile, Aurora Mobile’s vertical applications have expanded to market intelligence, financial risk management, and location-based intelligence, enabling various industries to improve productivity and streamline decision-making.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made in accordance with the “safe harbor” provisions of the US Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terms such as “will”, “expectation”, “anticipation”, “future”. “Intends”, “plans”, “believes”, “estimates”, “confident” and similar statements. Among other things, the business outlook and management quotes in this announcement and Aurora Mobile’s strategic and operational plans contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its regular reports to the United States Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials, and in oral statements from its officers, directors or employees give to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statements, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business, financial condition, and results of operations; Aurora Mobile’s ability to acquire and retain customers; its ability to develop and effectively market data solutions and to penetrate the existing developer services market; its ability to move to the new ad-supported SaaS model; its ability to maintain or improve its brand; competition with current or future competitors; its ability to continue to have access to mobile data; the laws and regulations relating to data protection and data protection; general economic and business conditions worldwide and in China as well as assumptions underlying or related to the above. For more information about these and other risks, see the company’s filings with the Securities and Exchange Commission. All information contained in this press release and in the appendices is as of the date of the press release, and Aurora Mobile undertakes no obligation to update such information unless required by applicable law.

For general inquiries, please contact:

Aurora Mobile LimitedEmail: [email protected]

ChristensenIn China Mr. Eric Yuan Phone: + 86-10-5900-1548 Email: [email protected]

In USMs. Linda BergkampPhone: + 1-480-614-3004E-Mail: [email protected]

Source: Aurora Mobile Limited

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