Aurora Cell is working with iQIYI to develop a wise promoting and advertising ecosystem

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SHENZHEN, China, Feb. 8, 2021 (GLOBE NEWSWIRE) – Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading service provider for mobile developers in China, today announced it is entering a partnership agreement with iQIYI (Nasdaq: IQ), China’s leading online video platform, for the joint development of an intelligent advertising and marketing ecosystem through innovative cooperation that uses the complementary strengths of both companies in the marketing sector.

iQIYI is one of the most popular online video platforms in China, providing massive, high quality, high definition online video services. The content of iQIYI has always reflected its DNA, which is intended to generate positive energy and a youthful mood, as innovation in all products, technologies, content and marketing continues to be actively promoted. To help advertisers achieve their business goals, iQIYI has provided blockbuster content, improved technical support, provided innovative and diverse services, and offered its customers the most appropriate marketing solutions.

Leveraging Aurora Mobile’s anonymized data resources and machine learning algorithms, the company’s SaaS advertising services have strong time-sensitive labeling capabilities with an extremely broad industry coverage. The solution not only adapts user labels to the requirements of a platform, but also adapts to the platform’s own label settings to provide a seamless advertising service that advertisers can use to target potential customers precisely, achieve marketing goals and reduce ongoing costs for invalid products Advertising traffic.

Through the partnership, Aurora Mobile’s SaaS advertising services will improve the way iQIYI’s custom labeling system helps advertisers maximize reach, accurately target, deliver effective advertising, and improve ROI. The strong innovative technological capabilities of the two companies will enable a more extensive and in-depth cooperation in the future. Future collaboration may include developing other innovative advertising models that improve user experience and improve ad conversion rate. The aim is to support the healthy development of an advertising and marketing ecosystem that always offers its customers robust, intelligent and integrated solutions.

Aurora Mobile was founded in 2011 and is a leading service provider for mobile developers in China. The company introduced push notifications, one-key authentication, instant messaging, statistics and analysis, traffic monetization (JG Alliance), JG VaaS, JG UMS and other services. Aurora Mobile leverages its artificial intelligence-based data processing platform and is also committed to providing its customers with diversified big data service solutions from a single source to help customers in various industries improve operational efficiency and make data-driven decisions. Aurora Mobile recently signed milestone agreements with a number of leading platforms in finance, insurance, weather, internet tools, games, fresh grocery e-commerce, online education, telecommunications and new energy vehicles, including Ping An Bank, the data center of China Life, Moji Weather, WiFi Master, Lilith Games, Missfresh, 17zuoye, Beijing Unicom, Dongfeng Motor and other well-known companies to drive user growth, improve user experience and increase traffic value.

About Aurora Mobile Limited

Aurora Mobile was founded in 2011 and is a leading service provider for mobile developers in China. Aurora Mobile is committed to providing efficient and stable push notifications, one-click verification, and APP traffic monetization services to help developers improve operational efficiencies, grow, and make money. Meanwhile, Aurora Mobile’s vertical applications have expanded to include market intelligence, financial risk management, and location-based intelligence, enabling various industries to improve productivity and streamline decision-making.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made in accordance with the “safe harbor” provisions of the US Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terms such as “will”, “expectation”, “anticipation”, “future”. “Intends”, “plans”, “believes”, “estimates”, “confident” and similar statements. Among other things, the business outlook and management quotes in this announcement and Aurora Mobile’s strategic and operational plans contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its periodic reports to the United States Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials, and in oral statements from its officers, directors or employees give to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statements, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business, financial condition, and results of operations; Aurora Mobile’s ability to acquire and retain customers; its ability to develop and effectively market data solutions and to penetrate the existing developer services market; its ability to move to the new ad-supported SaaS model; its ability to maintain or improve its brand; competition with current or future competitors; its ability to continue to have access to mobile data; the laws and regulations relating to data protection and data protection; general economic and business conditions worldwide and in China as well as assumptions underlying or related to the above. For more information about these and other risks, see the company’s filings with the Securities and Exchange Commission. All information contained in this press release and in the appendices is as of the date of the press release, and Aurora Mobile undertakes no obligation to update such information unless required by applicable law.

For general inquiries, please contact:

Aurora Mobile Limited
Email: [email protected]

In China
Mr. Eric Yuan
Phone: + 86-10-5900-1548
Email: [email protected]

In U.S
Mrs. Linda Bergkamp
Phone: + 1-480-614-3004
Email: [email protected]

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