Aurora Cell Restricted (JG) is partnering with Kuaishou to enhance monetization effectivity
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Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading service provider for mobile developers in China, today announced that it has entered into a partnership agreement with Kuaishou Technology (01024.HK) (“Kuaishou” hat ”), China’s leading short video content community and social platform to improve advertising monetization efficiency. Leveraging its powerful Artificial Intelligence (“AI”) and advanced analytics technologies, Aurora Mobile Kuaishou’s Advertising SaaS services can help brands and performance advertisers target prospects, improve advertising conversion rates, lower operating costs, and a mutually beneficial relationship between Kuaishou and advertisers on its platform.
The short-form video market continues to grow tremendously. Short-form video advertising with high traffic and conversion rates has become a preferred marketing approach for many brands and performance-driven advertisers. According to Kuaishou’s IPO prospectus filed on the Hong Kong Stock Exchange in early 2021, Kuaishou’s revenue for the first half of 2020 was RMB 25.3 billion, a year-over-year growth rate of 48% a clear reflection of the rapid development of the broader short-form video market. Powered by data desensitization resources and machine learning algorithms, Aurora Mobile’s SaaS advertising services provide the most advanced time-sensitive labeling capabilities with extensive industry coverage. These SaaS advertising services not only customize user labels to meet Kuaishou’s needs, but also match Kuaishou’s labeling settings to provide a seamless advertising service that helps Kuaishou advertisers target potential customers accurately, improve conversion rates and increase the reduce ongoing costs of invalid advertising traffic.
Under the collaboration agreement, Aurora Mobile will benefit from a revenue-sharing agreement based on the advertising revenue allocated to Kuaishou when the Aurora Mobile-provided labels are used by advertisers on the platform. The partnership offers the possibility for a more comprehensive and intensive cooperation in the future. Aurora Mobile believes its innovative technology solutions will further strengthen Kuaishou’s ability to monetize traffic and help more advertisers improve brand marketing and operational efficiencies.
Aurora Mobile was founded in 2011 and is a leading service provider for mobile developers in China. The company continues to focus on developer needs and has introduced push notifications, one-key authentication, instant messaging, statistics and analytics, traffic monetization (JG Alliance), JG VaaS, JG UMS and other services. By leveraging its artificial intelligence-based data processing platform, Aurora Mobile also aims to offer its customers diversified big data service solutions from a single source that help customers in various industries improve operational efficiency and make data-driven decisions. Aurora Mobile recently signed milestone agreements with a number of leading platforms in finance, insurance, weather, internet tools, games, fresh grocery e-commerce, online education, telecommunications and new energy vehicles, including Ping An Bank, the data center of China Life, Moji Weather, WiFi Master, Lilith Games, Missfresh, 17zuoye, Beijing Unicom, Dongfeng Motor and other well-known companies to drive user growth, improve user experience and increase traffic value.