Aurora is internet hosting a drive-through artwork exhibit in a parking storage in downtown Dallas

Leave it to Aurora to innovate as we continue to live distant lives and much of our realities remain virtual. The big biennial Light Art Festival has announced plans for a drive-by music, dance, and visual experience called Area 3.

From October 1st to January 1st, eleven artists and creative groups will fill 100,000 square meters in the DalPark parking garage at Commerce Street 1600 with site-specific creations. This project is separate from the group’s regular program and pays artists whose income has been lost due to the pandemic.

Aurora is one of the few art organizations that advocate financial support for artists, first with their Artist Relief Fund and now with this exhibition.

So far, Dallas has seen a boom in drive-in experiences during the pandemic – from movies to DJs to parking lot theaters. The Dallas Contemporary worked with internationally renowned artist Carrie Mae Weems to create billboards along busy highways. In late August, Dallas-born Nolan McGahan launched his idea for the Tin Star Theater, a pop-up performing arts venue near Trinity Groves. However, this will be the city’s first immersive, autocentric visual art experience.

The works on display range from towering neon light installations by Denton-based artist Alicia Eggert to the bizarre choreography by the Danielle Georgiou Dance Group. There will be new video art installations by artists like Tramaine Townsend from Dallas and the duo Melanie Clemmons and Zack Lloyd. And it’s impossible to predict what musician Francine Thirteen will do.

“Our goal with Area 3 is to give the public a glimmer of hope beyond their screens,” said Joshua King, Aurora Executive Director.


Tickets are $ 30 per car and will go on sale Monday, September 14th.

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