Aurora James has created a present information showcasing over 50 black-owned corporations

The guide is as chic as you’d expect from the founder of Brother Vellies, whose luxury footwear and accessories brand has gained a dedicated following thanks to its travel-inspired patterns, traditional African design practices, and sustainable mission (not to mention those cloud socks) Has ). Take, for example, AAKS, which sells beautiful raffia bags that are handmade in Ghana, or the Senegalese brand Diarrablu, whose collection of sustainable overalls, dresses and kimonos is based on the bold patterns and rich colors of the African continent.

The guide isn’t limited to apparel and accessory brands, either. Among the many others in the spotlight, you’ll find self-care kits from Brooklyn-based wellness brand Golde, luxury hair care basics for curly and curly hair from Bread Beauty Supply, handcrafted ceramics from Uno + Ichi in Los Angeles, and housewares from Philadelphia’s Yowie.

The holiday kit from the Golde wellness brand is extremely suitable. It contains turmeric blends, exfoliating face masks, and matcha.


When choosing brands, “We knew that the gift guide had to have a number of categories and prices, and that the brands should be able to handle the traffic the promise brought to them,” says James. “I want customers to shop with brands because they are inspired to feel great, to be active in their lives and on their planet, and because those consumers are proud to connect with the brand.”

The consideration of how and where we use our purchasing power goes well beyond this current moment. James believes this is a personal choice for consumers to make for themselves. “There is a big change and we are all rethinking what ‘luxury’ really means. For me it’s about ethos, intent, mission and supply chain, ”says James. “It’s more than just a symbol. What does your symbol stand for? “

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