Aurora James writes a memoir, shedding gentle on her life, profession and a brand new path for ladies

“I think it’s important for me to write a memoir,” says Aurora James. “Because I think that as women we have been told that we have to present ourselves in a certain way in order to be successful or to be happy.” The book, which will be published by Crown in 2021, aims to refute this. “I think it’s important that people know that you can go through a lot and come out more deserving than ever and more qualified than ever and more powerful than ever – and more compassionate than ever.”

James is one of the most forward-thinking members of the fashion industry – although it falls short of calling it the fashion industry itself. At Brother Vellies and Something Special, she connects artisans with customers, demystifies the craftsmanship and connects shoppers with traditional techniques used in Africa and South America. With the 15 percent promise, she is changing fashion as a whole and connecting black-owned companies with retailers with the aim of these companies using 15 percent of their shelf space for products created by Schwarz.

“I’m very excited about it, and I’m excited that it has such an incredible home too,” she says, referring to her publishers. “It was incredibly important to find the right home for it and the right publisher.”

James describes her writing process as flowing down and down from day to day. “A lot of it was really free right now, and after the November elections I’ll really try to settle in California between November, December and January,” she says. “When I first moved to America [from Canada]I moved to California and will really try to write the majority of it there. ”

Readers can expect stories about the founding of Brother Vellies and the 15 Percent Promise, as well as some of the more personal moments from James’ life – things she’s largely kept private so far. “I still make decisions,” she says about how much she wants to cover in the book. “I’m sure you can hear some fear in my voice even as I talk about some of these things because I still find it difficult to talk about being a survivor, being abused, going to jail, or similar of the matter; Because especially in fashion we have these people who uphold these ideas of perfection. Not only do you have to be 115 pounds, you also have to be this and that and that and that and it was this huge list of things that I am not. “

James finds her strength in all of her “needs”. “Was said [these traits are] That will make us less desirable, ”she says. “I think if that puts me on a shelf of a group of unwanted women, I’m fine because I know this is a very valuable shelf in the end, because we’ve learned a lot that can take us very far. ”

This article was originally published on

More from British Vogue:

Comments are closed.