Aurora Mobile is partnering with US online retailer iHerb to help develop cross-border e-commerce with AI

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SHENZHEN, China, April 6, 2021 (GLOBE NEWSWIRE) – Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading service provider for mobile developers in China, today announced that it has entered into a partnership agreement with iHerb, LLC (“iHerb”), a leading e-commerce business for world-renowned health and natural product brands. Leveraging the innovation of both companies, Aurora Mobile will help iHerb explore new growth in digital commerce, enable intelligent operational analytics, and collectively take AI-powered cross-border e-commerce to a new level.

Established in 1996, IHerb is a widespread e-commerce platform in the United States, offering value for money, high quality health and natural products in more than 150 countries and regions. The broad product categories include more than 30,000 products from 1,200 top brands, supplied directly from GMP-certified and state-of-the-art air-conditioned distribution centers in the US and Asia. In China, iHerb offers direct delivery via SF Express and ECMS x JD CERI. The on-demand delivery process can be tracked securely and quickly and takes an average of only 3 to 10 working days from warehouses to customers.

In recent years, cutting-edge technologies such as artificial intelligence and the boom in the digital economy have accelerated digital armament and innovation in various sectors. Innovation is key in the highly competitive e-commerce space. Online platforms rely on technology-based transformation and increased productivity to open up new opportunities. Through this partnership with iHerb, Aurora Mobile will provide its artificial intelligence and machine learning analytics and smart operations expertise in digital commerce to help iHerb improve its sales and marketing models and create a more user-friendly customer journey and After-delivery to enable sales support. This collaboration demonstrates the industry-wide recognition and trust that Aurora Mobile has for its cutting-edge AI technology and analytics capabilities that can be used in the cross-border e-commerce sector and further strengthens the company’s market leadership.

Aurora Mobile is a leading service provider for mobile developers in China and was listed on the Nasdaq in July 2018. Aurora Mobile recently signed milestone agreements with a number of leading platforms in finance, insurance, weather, internet tools, games and fresh groceries. Commerce, online education, telecommunications, new energy vehicles, community shopping groups, and local on-demand delivery sectors including Ping An Bank, China Life Data Center, Moji Weather, WiFi Master, Lilith Games, Missfresh, 17zuoye, Beijing Unicom, Dongfeng Motor, Nice Tuan, Dada Now and other well-known companies to drive user growth, improve user experience and increase traffic value.

About Aurora Mobile Limited

Aurora Mobile was founded in 2011 and is a leading service provider for mobile developers in China. Aurora Mobile is committed to providing efficient and stable push notifications, one click review, and monetization services for APP traffic to help developers improve operational efficiencies, grow, and make money. Meanwhile, Aurora Mobile’s vertical applications have expanded to include market intelligence, financial risk management, and location-based intelligence, enabling various industries to improve productivity and streamline decision-making.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made in accordance with the “safe harbor” provisions of the US Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terms such as “will”, “expectation”, “anticipation”, “future”. “Intends”, “plans”, “believes”, “estimates”, “confident” and similar statements. Among other things, the business outlook and management quotes in this announcement and Aurora Mobile’s strategic and operational plans contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its regular reports to the United States Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials, and in oral statements from its officers, directors, or employees give to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statements, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business, financial condition, and results of operations; Aurora Mobile’s ability to acquire and retain customers; its ability to develop and effectively market data solutions and to penetrate the existing developer services market; its ability to migrate to the new ad-supported SaaS model; its ability to maintain or improve its brand; competition with current or future competitors; its ability to continue to have access to mobile data in the future; the laws and regulations relating to data protection and data protection; General economic and business conditions worldwide and in China as well as assumptions underlying or related to the above. For more information about these and other risks, see the company’s filings with the Securities and Exchange Commission. All information contained in this press release and in the appendices is as of the date of the press release, and Aurora Mobile undertakes no obligation to update such information unless required by applicable law.

For general inquiries, please contact:

Aurora Mobile LimitedEmail: [email protected]

ChristensenIn China Mr. Eric Yuan Phone: + 86-10-5900-1548 Email: [email protected]

In USMs. Linda BergkampPhone: + 1-480-614-3004E-Mail: [email protected]

Source: Aurora Mobile Limited

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