The people who stood in line on Friday to devour the In-N-Out burger fare had better packed lunch or dinner. The waiting time at the newly opened location in Aurora was 14 hours, according to the police.
???? UPDATE ???? IN-n-Out-Burger now has a waiting time of twelve hours. I repeat twelve hours. The traffic around the mall is still significantly affected. They’ll close before you most likely get to the window. Meanwhile, many other local restaurants have no indication of a wait notice.
– Aurora Police Dept (@AuroraPD) November 20, 2020
An extremely long line of vehicles meandered into the new restaurant throughout the day, where six moonlit Aurora police officers worked together to keep an eye on the crowd and traffic.
“There were absolutely no problems,” said Crystal McCoy, a police spokeswoman. “We didn’t have any problems at all.”
The popular California burger chain opened two new stores in Colorado, 14150 Alameda Ave., Town Center at Aurora, and 1840 Democracy Point, Colorado Springs. The drive-thru of the shops opened at 10am and there was also takeout but there was no indoor food.
Aurora police and burger officials had met beforehand and worked out a traffic plan that anticipated massive crowds, McCoy said.
“It has been tweaked a little to soften the traffic, break the line and do whatever it takes to condense people and get them off the road,” said McCoy.
At around 4 p.m., the vehicle line was estimated to be about two miles long, wrapping twice around the mall’s property, McCoy said.
In-N-Out is expected to sell around 60,000 burgers at the Aurora store over the weekend, officials from the burger chain told police.
The amazingly long lines on Friday were reminiscent of the lines that formed for Colorado’s first Krispy Kreme donut shop when it opened near Park Meadows Mall in March 2001. At the time, more than a thousand people stood in line to bite into hot, fresh donuts. Busloads of donut lovers climbed into the store.
On Friday, the Aurora Police Department’s Twitter feed tracking the burger phenomenon also exploded with mind-boggling traffic.
At around 3:30 p.m., the department’s tweet and its thread about the in-n-out situation hit a staggering one million impressions, McCoy said. There were over 3,000 retweets and 2,000 likes. The burger bar should be open until 1 a.m.
“It’s just one of those things,” McCoy said of opening day developments. “It’s fun when you have to travel to get it, but since I can get it every day, I don’t know if they’ll be that excited in the coming weeks”.